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For being too expensive, the Fire of Zamani crooner lost his place as the brand ambassador of Unity Bank, a leading bank in the northern part of the country. The bank decided to sign Ice Prince as its ambassador because of his rising hip-hop brand and mainstream appeal. Things fell apart when Ice prince asked for a sign on fee of N300m which didn't go down well with the stakeholders of the bank. A Vanguard source however revealed that the bank is now speaking with Kogi born Nollywood Joseph Benjamin who has the Northern background they will gladly tap into.
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